Triton Sensors is a Pennsylvania-based safety technology company building privacy-first smart sensors for K-12 schools, healthcare facilities, and commercial environments. The product line covers vape detection, threat detection, and occupancy monitoring, all without cameras and without stored recordings.

The privacy-first angle is the core of the business. In a category that has historically leaned on surveillance, Triton gives operators a way to keep their spaces safe without watching the people in them. That positioning shapes everything from product design to how we market to schools, hospitals, and facility teams who are wary of putting cameras in sensitive areas.

As Marketing Director, I run the full marketing function solo, supported by interns and contractors. Over the past year I rebuilt our HubSpot infrastructure from the ground up, overhauled paid search and attribution, ran promotional event marketing, produced competitive webinars and customer case studies, and led legislative-focused outreach campaigns tied to state grant programs in Pennsylvania, Georgia, and Florida. Day to day, I cover brand, content, design oversight, video, web, paid ads, and CRM, working closely with sales to keep marketing tied to pipeline.

Video Content

At Triton, I’ve worked on a variety of video pieces focused on product education, brand storytelling, and sales enablement. These projects helped support both marketing and sales by turning key messages into clear, visual content that could be used across the website, email campaigns, social media, and direct prospect conversations.

Two examples include the Triton Cloud Dashboard and App Overview Video, which helped explain how users interact with Triton’s platform, and the Triton Founders Story Video, which brought a more human layer to the brand by sharing the origin of the company and the mission behind the product.

Post Cards

Sometimes the best way to get Infront of the right client is some old school mailers! The Eli’s Law postcard campaign was created to support Triton’s outreach to schools in Arkansas as they prepared for new safety requirements around audio recording in private spaces.

For this project, I helped turn a complex legislative topic into a clear, direct mail piece that school leaders could quickly understand. The goal was to explain the challenge created by Eli’s Law, introduce Triton as a privacy-first solution, and encourage districts to learn more through a dedicated webinar or follow-up conversation.

Video Cards

For this project, I developed a high-impact physical marketing campaign designed to help Triton Sensors stand out with key prospects, partners, and decision-makers.

The concept centered around a custom video card mailer, a premium printed piece with an embedded screen that automatically plays a short personalized Triton video when opened. The goal with video card was to create a more memorable and tactile experience for recipients.

The campaign was built to support sales conversations, event follow-up, partner outreach, and high-value account targeting. It gave the sales team a polished leave-behind that could clearly explain Triton’s value in a matter of seconds while reinforcing the brand’s privacy-first approach to safety technology.

We created 2 different cards. One is the more general design for outreach to potential partners and the other was a custom holiday thank you for high value customers and partners.

My role included shaping the campaign strategy, defining how the video card would be used by the sales team, developing the messaging framework, designing the cards and positioning the piece as both a brand asset and a revenue-supporting sales tool.

Newsletters

At Triton, I help lead the development and improvement of our newsletter and email marketing efforts as part of a broader push to create more consistent, organized, and scalable communication with our audience.

We originally started by using Mailchimp for email sends, but as Triton’s marketing needs grew, we moved our newsletter efforts into HubSpot. This shift gave us a stronger foundation for segmenting contacts, tracking engagement, connecting email performance to the broader sales pipeline, and building more organized campaigns around webinars, product updates, case studies, events, and industry-specific messaging.

CAmpaign pages

A core part of my work at Triton has been building dedicated landing pages for specific outreach campaigns. Each one is a self-contained HTML build with embedded assets, animated SVG sensor visuals, custom branding tied to the campaign context, and HubSpot form integration for lead capture. The pages run independently of the main marketing site so they can be tightly scoped to a single audience and message without diluting the broader Triton brand experience.

The Georgia HB 340 Campaign (shown below) targeted K-8 superintendents, assistant superintendents, and principals in Georgia ahead of the Distraction-Free Education Act's July 2026 enforcement deadline. The campaign goal was to position Triton's RF-based cell phone detection as the enforcement layer for bell-to-bell phone bans, without asking teachers to police every classroom. The page breaks down the bill, addresses common compliance gaps, and routes interested districts to a demo request.

Webinars

Webinars are one of Triton's strongest lead generation tools. Every registration becomes a qualified contact in HubSpot, the recording lives on as evergreen content, and the topic anchors outbound campaigns long after the live session ends.

I've produced a handful of webinars across compliance, competitive, partner, and trust-building topics, running the full lifecycle on each: research, topic and description copy, slide outlines, creative direction on promo imagery, registration and reminder emails, and post-event follow-up.

Below is our Eli's Law webinar, built around Arkansas Act 908, which requires public schools to install audio recording devices in locker rooms and changing rooms starting with the 2027-2028 school year. The session breaks down what the law requires and shows how Triton's privacy-first sensor platform gives districts a compliant path forward without taking on the data retention and policy risk that comes with recording.

CASE STUDIES

Customer case studies are one of the highest-conversion assets in the Triton library. My role runs end to end: scoping the customer interview, building question lists that surface specific proof points and competitive comparisons, structuring the narrative, writing the long-form copy, and producing the final asset as a web page, PDF, and Word doc so it can live across the site, sales conversations, and email.

The program exists to generate social proof for top-of-funnel research, directly convert Halo evaluators with a peer's account of switching, and equip sales with a credible named customer story.

Florence 1 Schools (shown below) is the flagship piece. The South Carolina district ran Halo for years before switching to Triton after a sabotage incident that cost them $65K+ chasing a foul smell through the building. Triton sensors helped identify the source. Within three months, the district caught 30+ students vaping with near-zero false positives and is now expanding Triton across every high school bathroom and into a new middle school.